Natural language processing (NLP) allows computers to analyze human language. By understanding unstructured text data like reviews and social media posts, NLP provides valuable customer insights to businesses. This empowers brands to improve products, support, marketing and more based on authentic customer perspectives revealed through AI analysis of natural language.

The AI-as-a-service (AIaaS) market is poised for massive growth, projected to reach $63 billion by 2028 according to a new report by ResearchAndMarkets.com. Key drivers include rising demand for AI-powered insights across industries, increasing investment in democratizing access to AI, a focus on ethics and explainable AI models, and widespread enterprise adoption of automation and cloud-based AI tools. Additional tailwinds include IoT and conversational AI expansion, which will unlock new capabilities. With a 45% compound annual growth rate forecasted through 2028, AIaaS solutions promise transformative potential for organizations seeking to leverage AI to cut costs, boost sustainability, improve customer experiences, tap new revenue streams, and future-proof operations.